Meta acquisition, without the guesswork.
A diagnostic to turn a few high-leverage inputs into an immediate, prioritized plan. Built for DTC ecommerce brands and paid-acquisition offers.
Brands we work alongside
The problem
Good diagnosis names the one constraint holding the rest back. Bad diagnosis stacks tactics and raises budget. We pick the one thing the math says to fix, and we stay on it until it breaks or clears, before we touch the next lever.
01 to 08
01
How much more a new customer can cost before a sale stops making money.
02
What the average order is worth.
03
What is left of each sale after its costs.
04
Whether customers come back and buy again.
05
What the customer is asked to buy, and on what terms.
06
Where the click becomes an order, or does not.
07
How sales are credited to the spend behind them.
08
Whether the business can fulfill more orders.
Our work · Creative Engine
Three ads and two hooks do not create enough signal. Real testing uses multiple formats, angles, buyer-awareness levels, and conversion messages around the same offer.
Our process · The Five Profitability Pillars
The Five Profitability Pillars are not five disconnected tactics. They are a decision model. We calculate break-even first, rank the constraints, and focus execution where the math says the leverage is highest.
In the order we deliverProfit math first, then the offer, creative, signal and account structure, testing, allocation, and scale.
Solutions
Unit economics and Account Architecture, the paid dashboard, Growth Projects, creative and signal work, and Mini as a guide through what we offer. Start with the Break-even Snapshot. Never autobilled.
Results
Real outcomes from real engagements. Individual results vary by starting economics, category, and execution. See our Results Disclaimer.
Not only does he execute with incredible skill, but he also cares about his clients. I have referred him to clients, partners, and people I trust.
Individual results vary. Past performance is not a promise of future results. Results Disclaimer.
Dean was the only team that took our account and actually made it more efficient. I highly recommend them.
Individual results vary. Past performance is not a promise of future results. Results Disclaimer.
Store sales proof
Five Shopify analytics windows from separate store engagements. Client names stay off this band. Figures are as shown on the graphic.
Testimonials
What clients say about working with DTC Paid Ads. Individual results vary.
One of those unreal talents you can't just find. His ability to make anything funny is unmatched.
A Swiss Army knife — strategy, killer scripts, and humor. Idea to finished product, all on his own.
I say this in all seriousness.. do not miss the chance to grow your business with DTC Paid Ads. They have shown me a higher potential in my company and helped me grow abundantly. If you're just starting out and scared to make the leap, I've been there. But rest assured, if your experience is anything like mine, you'll only look back and wonder why you didn't use their services sooner... $$$$
We've already eclipsed our second-highest month in a year — just from what they've been doing for us.
Luke and his team helped our company exceptionally — I refer him to my colleagues every chance I get.
The quality is insane — some of the best ads you've ever sent me. I cracked up laughing.
Exceptionally good at what he does.
The first ad you made us outperformed all my other ads combined — in the first week.
I've worked with more agencies than I can count. Dean's team is the only one that raised our ROAS and cut our cost per acquisition.
DTC Paid Ads is the best in the business. As a partner, the way someone treats your clients says a lot about a company. Dean and the team have been a great partner and great with our clients. HIGHLY RECOMMEND!
Dean at DTC Paid Ads is world class when it comes to advertising and using social media to grow a business. He helped me get started and has kept in touch with me over the years to make sure I'm doing well. He cares about is clients and isn't afraid to have the necessary conversations that lead to growth. Thank you Dean!
OUR LEADS ARE HOT HOT HOT! Thanks to Dean, we turned our junk cold leads into hot ready to buy customers! He helped us on Facebook, Instagram and Google!
As an entrepreneur, my plate is completely full and the thought of managing, creating, optimizing, and strategizing my company's ads while running the day-to-day operations of my company was a nightmare I did not want to face. DTC is that solution. If you are looking for that same peace of mind, look no further!! 11/10
Dean the marketing guru has taken our business to a whole new level. We are a small family lawncare business with mainly word of mouth marketing, flyers, and old school tactics of allowing our work to speak for itself... but decided it was time to invest into online marketing. I reached out to Dean and he took hours to walk me through the whole process and made sure I understand everything before ever asking for a dime. I feel confident to leave my online marketing/Facebook ads in his hands which gives me more time to take care of my customers without the headache. After just a few months and a small daily budget, we gained way more new reoccurring customers than expected! We will certainly continue growing with DTC's help and are grateful for our relationship to get our services to customers we couldn't reach before. Thank you Dean!
Dean was the only team that took our account and actually made it more efficient. I highly recommend them.
Not only does he execute with incredible skill, but he also cares about his clients. I have referred him to clients, partners, and people I trust.
Mini says: “Hi, I'm Mini. I'm here to watch over your Meta campaigns while you sleep.”
Meet Mini
We built Mini to walk each brand owner through their break-even math and the unit economics that feed their Account Architecture, one clear next step at a time.
Pricing
Nothing rolls into the next thing on its own. You see the scope in writing before you pay, and nothing autobills.
DTC OS
The dashboard we run every client on.
Free
You can store more brands for free. The tools stay on five.
What you get
DTC OS
It adds the weekly operating rhythm, for running it yourself or keeping it running after a project.
$2,988/ quarter
or$5,976/ year
Annual money-back, per the Rules. Never autobilled.
Everything in Free, plus
Growth Projects
The method worked in order on your account, against a written scope and a growth thesis we either prove or retire.
Engagements starting at $16,000
After fit · Scope in writing
In the order we deliver
For a 60 to 90 day project.
Never autobilled. Money-back on the Challenge and the annual OS, as stated at checkout. No guaranteed ROAS.
Shopify and your own business data. Meta's reporting is useful for direction, and we read it closely, but it isn't the scoreboard.
Dean, our founder. There's no account manager or junior buyer to hand you to.
Seven days on your own account. Live teaching and Q&A from our founder. Diagnosis before more spend. Commit to the work each day, or do not join. About $7 when checkout opens. Never autobilled.
So the reading stays with your brand. You'll want it again when COGS or freight moves.
No. Nothing autobills, and every paid step is a separate yes.
For up to five ecom brands, yes, including the full audit and resources. You can store more brands for free. The full OS adds the weekly operating rhythm: reports, creative testing, spend tracking, and guided help in your portal, with integrations coming soon. You'd only move to it on purpose.
Yes, manual entry for first unit-metrics data collection; automatic syncing coming 11/16/2026.
No. We show you the math and run the system, and we judge it together on what reaches Shopify.
Tell us about your brand. We start with your break-even, then the one constraint holding back scale.
