Spend efficiency
| Line | CAC | ROAS |
|---|---|---|
| Break-even | $50 | 2.00 |
| Current | $58 | Below peers1.72 |
| Gap | $8 | 0.28 |
Find the one growth constraint worth fixing first.
Built for DTC ecommerce brands and paid-acquisition offers.
Higher AOV
| Order | Break-even | Current |
|---|---|---|
| $100 | $50 | $58 |
| CAC | $50 | $58 |
| ROAS | 2.00 | Below peers1.72 |
Returning customers
| Read | Break-even | Current |
|---|---|---|
| Order | $100 | $100 |
| CAC | $50 | $58 |
| ROAS | 2.00 | Below peers1.72 |
Try 7 days free
Fix your 3 biggest constraints
We install the DTC OS into the ad account, then manage the account for 7 days.
Try 7 days free15% to 30% more purchases.20% to 40% higher ROAS.15% to 25% less wasted spend.
These are our conservative measured average results for current and past clients. They are not promised results. Results vary and do not promise the same outcome for you, your brand, company or service. Results disclaimer
Ad creative
Performance creative that drives revenue.
Meta creative and offers should never be the bottleneck to your DTC brand.
The problem
More spend is not a strategy.
We pick the one thing the math says to fix, and we stay on it until it breaks or clears, before we touch the next lever.
Try My SnapshotThree fixes. One switch each.
- 1Connect your ad account
- 2See your 3 fixes
- 3Say yes to the ones you want
Your ad account0 of 3 fixed
Campaigns, last 30 days
Wasted spend$2,500No change
ROAS2.00No change
Purchases200No change
| Campaign | Spend | Purch. | ROAS |
|---|---|---|---|
| Broad prospecting | $5,000 | 120 | 2.40 |
| Interest stack | $2,500 | 20 | 0.80 |
| Returning customers | $2,500 | 60 | 2.40 |
| Total | $10,000 | 200 | 2.00 |
Sample account, not your data. Red is below a 2.00 break-even ROAS.
15% to 25% less wasted spendon average over a 30 day period
Higher ROAS, lower cost per acquisition
“The only team that took our account and actually made it more efficient.”
“It took a lot for me to delegate someone running our Facebook ads. I've worked with more agencies than I can count. Increasing our ROAS, lowering our cost per acquisition, it was an incredible experience.”
StevenPrevious owner, supplement brand. Founder, Digital Door Knockers
Skill and care
“Not only does he execute with incredible skill, he also cares about his clients.”
“I've worked with Dean for about a year now, and I've referred him to existing clients, partners, and people in the space that I trust. If you're looking for somebody who takes a boutique style approach to your ads and wants to watch you thrive and grow, I recommend Dean.”
Phoenix Ha (Frohn)Prev CEO and Cofounder of AdBeacon
With Luke Kostka
Brands we've worked with
new norml media is the creative studio Luke founded in 2018. Before ClickUp, he built AdLeaks to 50K followers and AdWorld to 276K. The work he did at ClickUp put him at 4B+ impressions, a 227M-view month, and a format SNL copied. The Billion View Playbook, the system that produced all of it, is now what new norml media runs for content that sells.
Luke KostkaFounder & Creative Director
DTC OS
The DTC Operating System, run in your ad account on autopilot.
Know your numbers before you scale.
Tracking
See which campaigns are profitable.
Reporting
See what changed and why.
Testing
See which creative is winning.
Budget
Know when to scale and when to pull back.
What can you help me with today?
Mini
I keep your tracking, reporting, testing and budget in one home, then show you what to do next.
Results
Work we can show.
Individual results vary. Past results do not guarantee future results. Results disclaimer
9 cases
2.36ROAS
$246,067.98 in Meta-reported purchase value
Open case
2.5xROAS
$773,103.55 in Meta-reported purchase value
Open case
4.33xROAS
$662,550.46 in Meta-reported purchase value
Open case
2.87ROAS
$685,346.50 in Meta-reported purchase value
Open case
3.20xFirst month ROAS
$45,165.04 in Meta-reported purchase value
Open case
2.62ROAS
120 purchases
Open case
55 leads at $78.19
Open caseEverything you need to scale profitably
Start free, get a clear understanding of the numbers, then build and run the plan.
DTC Operating System + Portal | Free $0 | Paid: Quarterly $697.20/mo, billed quarterly at $2,091.60 (30% off $2,988) | Paid: Annual $498/mo, billed yearly at $5,976 |
|---|---|---|---|
| Brands per account | Up to 1 | Up to 5 | Unlimited |
| Instant Break-even Snapshot with Shopify and Meta app integration | Included | Included | Included |
| Full audit: 3 buying stages, 50 ad concept structure, and the top 3 fixes in your ad account for higher ROAS, less wasted spend and more customers | Included | Included | Included |
| High Ticket Unit Economics Playbook: Agencies, boutique consultants, Offers (coming soon) | Included | Included | Included |
| 5 stackable Growth Engines: Market Takeover, New Customer Engine, AOV Boost, Plug the Leaks and Cash Cow | Free for 7 days | Included | Included |
| Live Profit Dashboards: Shopify and Meta in one view | Free for 7 days | Included | Included |
| Ecom UGC System | Free for 7 days | Included | Included |
| Ad Testing Lab: find the winners before you scale them | Free for 7 days | Included | Included |
| DTC Classroom: the playbooks we run on client accounts | Free for 7 days | Included | Included |
| Live Campaign Breakdowns: live-streamed workshops where we go deep on real campaigns | Bonus | Bonus | |
| Attribution tracking (coming soon) | Add-on: $149/mo, billed quarterly at $447 | Add-on: $74.50/mo, billed quarterly at $223.50 (50% off) | Included, save $1,788/yr |
| Start free | Start quarterly | Start annual |
DTC Operating System + Portal
Free
$0
Brands per account
Up to 1Instant Break-even Snapshot with Shopify and Meta app integration
IncludedFull audit: 3 buying stages, 50 ad concept structure, and the top 3 fixes in your ad account for higher ROAS, less wasted spend and more customers
IncludedHigh Ticket Unit Economics Playbook: Agencies, boutique consultants, Offers (coming soon)
Included5 stackable Growth Engines: Market Takeover, New Customer Engine, AOV Boost, Plug the Leaks and Cash Cow
Free for 7 daysLive Profit Dashboards: Shopify and Meta in one view
Free for 7 daysEcom UGC System
Free for 7 daysAd Testing Lab: find the winners before you scale them
Free for 7 daysDTC Classroom: the playbooks we run on client accounts
Free for 7 daysLive Campaign Breakdowns: live-streamed workshops where we go deep on real campaigns
Attribution tracking (coming soon)
Add-on: $149/mo, billed quarterly at $447
DTC Operating System + Portal
Paid: Quarterly
$697.20/mo, billed quarterly at $2,091.60 (30% off $2,988)
Brands per account
Up to 5Instant Break-even Snapshot with Shopify and Meta app integration
IncludedFull audit: 3 buying stages, 50 ad concept structure, and the top 3 fixes in your ad account for higher ROAS, less wasted spend and more customers
IncludedHigh Ticket Unit Economics Playbook: Agencies, boutique consultants, Offers (coming soon)
Included5 stackable Growth Engines: Market Takeover, New Customer Engine, AOV Boost, Plug the Leaks and Cash Cow
IncludedLive Profit Dashboards: Shopify and Meta in one view
IncludedEcom UGC System
IncludedAd Testing Lab: find the winners before you scale them
IncludedDTC Classroom: the playbooks we run on client accounts
IncludedLive Campaign Breakdowns: live-streamed workshops where we go deep on real campaigns
BonusAttribution tracking (coming soon)
Add-on: $74.50/mo, billed quarterly at $223.50 (50% off)
DTC Operating System + Portal
Paid: Annual
$498/mo, billed yearly at $5,976
Brands per account
UnlimitedInstant Break-even Snapshot with Shopify and Meta app integration
IncludedFull audit: 3 buying stages, 50 ad concept structure, and the top 3 fixes in your ad account for higher ROAS, less wasted spend and more customers
IncludedHigh Ticket Unit Economics Playbook: Agencies, boutique consultants, Offers (coming soon)
Included5 stackable Growth Engines: Market Takeover, New Customer Engine, AOV Boost, Plug the Leaks and Cash Cow
IncludedLive Profit Dashboards: Shopify and Meta in one view
IncludedEcom UGC System
IncludedAd Testing Lab: find the winners before you scale them
IncludedDTC Classroom: the playbooks we run on client accounts
IncludedLive Campaign Breakdowns: live-streamed workshops where we go deep on real campaigns
BonusAttribution tracking (coming soon)
Included, save $1,788/yr
Every free account gets 7 days of the full paid plan. After that, you keep 1 brand, your top Growth Engine, the Snapshot with the Shopify and Meta integration, and the full audit.
Attribution tracking only costs $149/mo, billed quarterly at $447, and needs a free account.
Money-back guarantee (Paid: Annual only).
If we don't deliver higher ROAS, less wasted spend and more customers, measured against your Shopify and Meta numbers from before you joined, you can request a full refund of your annual fee. To qualify, you need to keep Shopify and Meta connected, complete the audit, and run the recommended fixes during your plan year. Results depend on your product, offer and market, and past client results don't guarantee future performance. Contact us to request a refund before your plan year ends.
Mini
The product AI inside the OS.
What are you reading in my account?
Mini
Your break-even, your margin and the spend already running.
What's holding it back?
Mini
I find the one lever holding the rest back.
So what do I do next?
Mini
I line up your next move before the budget moves.